Our Story
We often hear from corporations that the market is not ready for innovation and to top it. So it’s hard to determine the customer’s purchasing power as one of the significant factors that avert manufacturers, service providers and product developers from bringing innovation into their offerings. Most of the time, corporations gauge the market on assumptions, which determines the nonexistence of a tool for consumer listening.
This insight became the reason for our existence as ConsumerConnect. We believe that since Pakistan has the highest rate of urbanisation in South Asia, with 36.4% of the population living in urban areas (UNDP), the market for miscellaneous items, including lifestyle products, has grown massively, which also opens a big window for technology and innovation. Thus, we deem that all these factors redefine purchasing power in clusters.
With this ideation to become Pakistan’s first consumer listening tool, for now, we’re assisting the Finance, FMCG, Real-Estate, and Confectionary sectors with global footprints. We take pride in being a social listener for your potential customers’ and consumers’ requirements and facilitate redefining their journey.
Our Edge
We at ConsumerConnect dig deep into the how, why, what and when of any product through consumer feedback. Here we are driven to find the exact reason that becomes the hurdle in growth and expansion and provides insights so that we can match the pace of the market. In addition, the ConsumerConnect portal helps businesses step into new markets, and an idea or a concept is fully explored through our unique and ever-growing consumer data.
Our Vision
To help businesses scale smarter and wiser than ever for sustainable growth.
Our Mission
To steer an experience-based economy by facilitating consumer experience journeys.
Our Values
Brains Behind ConsumerConnect
Zainab Nawaz
CEO & Co-Founder
Undergrad in Urban Engineering and Postgrad in Business & Finance made Zainab Nawaz thorough about analyzing business growth and identifying market dynamics. With over a decade of experience with Pakistan’s top Finance and REIT institutions and after successfully running a high-end furniture business in the Middle East, Zainab wanted to revolutionize the Pakistani market by making it consumer centric and technologically driven. With ConsumerConnect, she launched a purpose-built consumer experience portal that allows corporations to gather insights to make better decisions.
Kashif Akram
CTO
Mr Kashif, an entrepreneur and an IT professional, has demonstrated expertise in Healthcare, Education, Innovative Payment Solutions and e-Government. Possess strong skills to analyze business and technical problems and design, and implement IT solutions according to the ever-evolving industry needs. In addition to leading multi-million dollar portfolios, he develops and delivers innovative tech projects with great success.
