Behavioural science plays an essential role in understanding and influencing consumer decisions by leveraging pre-established beliefs and cultural contexts. Brands can tailor their communications to meet […]

It is widely accepted that “brand marketing” and “performance marketing” should complement each other, but only a few companies, especially startups, can afford to invest in […]

Valentine’s Day is an annual celebration of love and affection that has changed over the years, reflecting shifts in society, culture, and technology. From classic love […]

Artificial Intelligence (AI) is revolutionizing different industries across the globe, including Pakistan. With the rapid advancement of AI, new job opportunities are emerging, and the job […]

Wedding traditions in Pakistan reflect the country’s diverse cultures, religions, and social classes. Over the years, weddings have evolved and changed dramatically, with each season introducing […]

Navigating salary negotiations can be a challenging task for many professionals. Whether you’re pursuing a new opportunity or seeking advancement in your current role, effectively advocating […]

Introduction The vision of IKEA is to “create a better everyday life for many people.” To offer a common product range to a global market, IKEA […]

In today’s fast-paced world, more and more people are adopting a collective mindset, which is altering the way they engage with businesses and brands. People are […]