December 11, 2023
Staying up-to-date with emerging trends is essential for the advancement of scientific inquiry as the world of research continues to evolve. With the rapid development of […]
November 21, 2023
The Farm-to-Table Movement has gained popularity over the years, and many believed it would be a mere trend in the restaurant industry. However, it has proven […]
November 16, 2023
Pakistan’s economy had been growing steadily until the second half of 2022, with a GDP growth of 6% in FY2022 compared to 5.7% in FY2021. However, […]
November 3, 2023
The terms ‘wonder’ and ‘wander’ are not usually associated with efficiency, and even less so with market research. When most people hear these terms, they might […]
October 6, 2023
Generation Z is the generation that comes after Millenials and before Generation Alpha. Gen Z, also known as zoomers or iGeneration, refers to individuals who grew […]
July 4, 2023
Cadbury is a major player in the confectionery industry worldwide. They have maintained their success by staying ahead of their competitors and clearly understanding their customers’ […]
June 14, 2023
Nowadays, consumer surveys are usually undervalued in terms of their usefulness and are mostly associated with improving a particular aspect of a brand or business. It […]
June 5, 2023
Understanding and meeting customers’ needs is fundamental to running a successful business. Companies often turn to market research techniques such as focus groups to achieve this. […]
June 1, 2023
In the vast and competitive business world, certain brands excel and capture consumers’ attention, becoming leading industry players. But what is the secret behind their success? […]